What is Market Research?

Want to take part in market research but not sure what it is?

Realtime Research is here to give you a little bit of background on what it is and what the main purpose of market research is!

When companies and organisations are looking to launch a new product or maybe update a service, they want to speak to their current and potential customers.

They are looking at a few things. Whether their current customers are satisfied and if they aren’t, then why? Just as importantly, they are wanting to know more about those who might use a competitor’s product and their motivation to use that product over theirs.

In essence, market research gives businesses and organisations a good idea of the market and defines what customers’ wants and needs are in a product or service in order to make sure THEIR products are what their target customers would purchase/use.

And that is where you come in! Market research is a unique opportunity to have your say on the future of brands, products, organisations, and communities. Your opinions have a huge influence on the key business decisions for small to big businesses and organisations!

As your opinions are so important, you get rewarded for your time and effort. At Realtime Research, these payments can come in the form of cash, bank transfer or e-GiftPay vouchers that you can spend at most Australian retailers.

 

Have any other questions? Take a look at our FAQ page here